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The Lexus Brand Combines Art And Digital in “Art Is Motion”
The Lexus brand wants to be synonymous with a hybrid concept of creativity and technology. Claiming to be the only vehicle brand using a hybrid propulsion system on all of their cars and hoping to...
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Samsung Takes You On A Musical Journey Through Their New Devices
The Samsung brand has been focusing on real mainstream channels in the past couple of years and this new campaign is no exception. Here, Samsung talks to the music listeners who wish to improve their...
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Lady Gaga Dives Her Fans Into Her ARTPOP World With An artRave And An ARTPOP App
Have you ever wondered what it would be like to be in Lady Gaga’s head? No need to imagine, she has opened the doors to her stroboscopic world to us. This age of digital has allowed Lady Gaga to...
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METRIC Launches An Interactive App To Promote Synthetica
After Björk’s Biophilia and Lady Gaga’s ARTPOP, it’s now METRIC’s turn to release its app-as-an-album concept. The band hopes to give fans the total mobile experience of the band’s newest musical...
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Our generation is making history
I feel lucky to be a part of this generation and this time period. We are in a pivotal moment in the history of the world! This period in history is equivalent to the widespread use of tools by the...
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Let innovation be
The use of the words “innovation” and “disruption” should be taken more seriously from now on. Here’s why. For tens of thousands of years before the 1700s, I could probably count on both of my hands...
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This Side Up
It’s not easy to detach yourself from all of the prescribed “norms” that are thrown your way from birth. It starts off with your family as a kid, then your friends, your teachers, your coworkers and...
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The Need Paradox
I have this tendency to doubt everything that I’m too convinced of. Whenever I feel like I know everything about a certain subject or situation, I get this uncomfortable feeling and I start...
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Your Environment is a Product of You
Ever since I was a young boy, I have always been a dreamer. I always wondered why I never felt like I completely fit in one set environment. I was the kid that always imagined the world different than...
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Learning is a Rewarding Bumpy Ride
The past year has been a whirlwind: lots of personal and professional change, growth and new experiences. I’m looking forward to sharing some of it. I’ll start off by writing about a subject that...
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